UK Deed Poll Office, a key facilitator for legal name changes in the UK, sought to amplify its digital presence and enhance its revenue stream. Despite offering a vital service, the organization faced challenges in reaching its target audience effectively and converting interest into action.


Brainwave Technologies devised a multi-pronged digital strategy to overhaul UK Deed Poll Office’s online visibility and user engagement. The plan centered on website optimization, refined SEO practices, and targeted paid advertising campaigns to drive traffic and conversions.


Our approach began with a comprehensive audit of the existing website to identify areas for improvement in both performance and user experience. The insights gained guided the optimization process, focusing on mobile responsiveness, page load speed, and streamlined user journeys.

The Process

  • Website Optimization: Implemented technical enhancements to improve site speed, responsiveness, and navigability, ensuring a frictionless experience for visitors.
  • SEO Enhancement: Conducted thorough keyword research and on-page SEO adjustments to increase organic search visibility for relevant queries.
  • Paid Ads Campaigns: Crafted and executed highly targeted paid advertising campaigns across Google Ads and Bing Ads to reach potential clients at the moment of interest.


Explore the gallery to see the transformative Opus CMC website, AI chatbots in action, and the secure client portal that redefines efficiency and security in the mortgage due diligence sector.

results produced

The strategic overhaul led to remarkable outcomes for UK Deed Poll Office:

  • A significant boost in website traffic, with organic search traffic doubling within months of implementing SEO improvements.
  • Enhanced user engagement metrics, including reduced bounce rates and increased average session durations, indicating a more compelling website experience.
  • Revenue growth to 2x the pre-optimization figures, driven by increased conversions from both organic and paid channels.
  • Strengthened brand visibility and authority in the legal name change domain, establishing UK Deed Poll Office as a leading service provider in the UK.

The collaboration between UK Deed Poll Office and Brainwave Technologies showcased the transformative power of strategic digital marketing and website optimization. Through meticulous planning and execution, we successfully doubled revenue, demonstrating the direct impact of tailored digital enhancements on business growth.